64 Channels and Nothing On...

I think that's the name of the song. Someone over 50, who has relied solely on the yellowpages, was asking about internet marketing, about where do you start and how does it all work. I forgot that it can be overwhelming for those who haven't grown up with it, or who waited to jump in and now it just seems like a foreign language. I tried my best to explain social networking sites as television stations, the 4 main sites similiar to the 4 main networks. You can put your self, your business, your content on for free, but it is worthless unless you get people to watch. So, creating the representation is the first piece of the puzzle. Just because this is free, doesn't mean its easy, especially if the internet and phrases like upload, digital feed, and metadata are new and unchartered territory. Then you have your second piece of the puzzle and that's getting "viewers". We are all still looking for ways to do that successfully (unless you are a celebrity) and I think we will see some intense new marketing trends come out this question. But this is something that doesn't cost a lot of money to outsource (like me for $350 a month or $200 per project),but the results WILL blow up your business! Make no mistake, the yellowpages and the trusty billboard outside of town will generate an increase of 10-15% over a 2-3 year period. Strong internet presence will increase your bottom line 50-75% within 6 months. 6 MONTHS! My only concern is that the people that need me....probably aren't reading a blog!

We are Ramping Up!

This is really exciting! I have the clients that I confirmed yesterday and a phone interview today to join forces with Coast 2 Coast Marketing. They are a national company that puts freelancers in touch with clients...and they have the money to put behind advertising! Plus, I've picked up some info on some tiny little side writing jobs to fill the gaps. In the sales industry, we called this "filling the pipeline". I worked out a pricing structure for some of the services, like building a Twitter account, acquiring at least 100 followers, and maintenance and updates for 6 mos for $950. Add facebook, and its only $1350. Heck of a deal! I'm thinking a la carte pricing is the way to go, both for clients with limited budgets and to maximize revenue for those clients that aren't. I'll keep you posted!

MY RESUME....I think that's fair

OBJECTIVE
I have almost 15 years in the sales and marketing industry and am looking for the right opportunity to merge new technology and old fashioned relationships to build a strong customer base.
WORK EXPERIENCE
Regional Sales & Marketing Director - August 2009 - Present
United Hospitality Lawton, OK Sales and marketing manager over 6 limited service properties, with meeting space.
*Established and maintained all accounts for all properties.
*Created promotions and marketing campaigns through multi media channels.*Reviewed and analyzed market data for all properties and developed strategy as needed.*Implemented brand training initiatives and held regular staff meetings and events.
*Monitored web presence, created blogs, uploaded video content to promote the hotels.
Director of Sales and Marketing – February 2007 to July 2009
ZMC Hotels, Inc. Altus, OK Sales and marketing manager for two limited service properties, with meeting space.
*Established and maintained all accounts for both properties.
*Acted as revenue and yield manager.*Booked and serviced all banquet and meeting functions.*Executed marketing campaigns, promotions, and hotel packages.
*Implemented brand training initiatives and held regular staff meetings and events.
*Maintained property websites, and created web based marketing strategies, increasing
Occupancy and hotel visibility
Catering Services /Convention Services Mgr—January 2001 to January 2007
Quartz Mountain Resort Lone Wolf, OK Worked as Catering Sales and Convention Services Manager and created successful events through communication between guest and hotel.
* Opened hotel, and served as only sales manager until 2003.* Served as system administrator for both property management system and catering management system.* Handled detailing for all events held at hotel, and effectively communicated to all departments.* Conducted property tours and successfully sold property in all markets.* Created hotel sales office policies and procedures and assisted with training and auditing.* Responsible for catering forecasts and budgets each month and quarter. Worked with accounting department on regular basis to reconcile all group and event business.
Retail Merchandiser—September 1996 to June 2000
Cindy's Hallmark/Grinnell Pharmacy Hobart, OK Learned valuable sales, marketing, merchandising and business operation skills.
* Ordered merchandise and store supplies in accordance with customer demand and company budget.* Created store displays and managed inventory.* Assisted customers and developed important relationships and retention programs.
*Operated cash register and implemented Point of Sale technology before leaving position.


EDUCATION
Some College Coursework Completed, Journalism, Political Science,
University of Oklahoma Norman, OK
High School or equivalent, General Studies,
Norman High School Norman, OK
SKILLS Leadership, High Energy, Sales and Marketing

PROFESSIONAL MEMBERSHIPS / AFFILIATIONS
Great Plains Country Association
I have had my seat on the Board of Directors since April of 2007, and have been on the Marketing Committee since May of 2008. I firmly believe in the work that this organization does to promote tourism in rural areas. We have traveled to a number of national trade shows and have partnered with the State Department to generate development and financial independence for over 30 small communities.
Altus Chamber of Commerce
I have worked closely with the Chamber director to establish the city's first Hotel Motel Association. Also, I am a Chamber Ambassador and work with the various businesses to promote their events.
Meetings Professionals International (MPI)
CAREER HIGHLIGHTS
Like most, I stumbled into my sales career quite by accident. I quickly learned that I not only loved the industry, but I was good at it. I have excelled in opening and establishing front offices and sales offices at multiple properties. I have created new revenue records at a time that we were expected to fall short of budgeted numbers. I can create a team that is not only motivated, but skilled and strong in the idea of a team, and everybody has fun doing it. I like the kill of the sales industry, but I like the warm fuzzies of building personal relationships and I think it's that dichotomy that makes me awesome!