64 Channels and Nothing On...

I think that's the name of the song. Someone over 50, who has relied solely on the yellowpages, was asking about internet marketing, about where do you start and how does it all work. I forgot that it can be overwhelming for those who haven't grown up with it, or who waited to jump in and now it just seems like a foreign language. I tried my best to explain social networking sites as television stations, the 4 main sites similiar to the 4 main networks. You can put your self, your business, your content on for free, but it is worthless unless you get people to watch. So, creating the representation is the first piece of the puzzle. Just because this is free, doesn't mean its easy, especially if the internet and phrases like upload, digital feed, and metadata are new and unchartered territory. Then you have your second piece of the puzzle and that's getting "viewers". We are all still looking for ways to do that successfully (unless you are a celebrity) and I think we will see some intense new marketing trends come out this question. But this is something that doesn't cost a lot of money to outsource (like me for $350 a month or $200 per project),but the results WILL blow up your business! Make no mistake, the yellowpages and the trusty billboard outside of town will generate an increase of 10-15% over a 2-3 year period. Strong internet presence will increase your bottom line 50-75% within 6 months. 6 MONTHS! My only concern is that the people that need me....probably aren't reading a blog!